You need to come up with some sort of marketing plan and you need to find a way of disseminating your marketing message. However, you should not forget the importance of the message itself. You have two types of potential customer. You have the people who saw your adverts by chance and may consider joining, and you have the people who have searched out martial arts instruction. You need to create a message that is going the appeal to both types of potential customer.
The potential benefits you should be marketing for your martial art instruction
You should come up with your own unique selling points, but do not forget what motivates people to take up martial arts. These are the things you need to include when marketing your martial arts business and trying to get new students.
- Defend yourself from the dangers of the streets
Do not tout the merits of fighting, as you will attract the wrong kind of student. But, remind people that they do not need to arm themselves in order to stay safe on the streets.
- Lose weight and increase your strength
Some people are pragmatic enough to recognize the flaw in gyms. Why go on a running machine when they can run outside. Why go on a Stairmaster when there are stairs in their home. With martial arts instruction, they are able to lose weight, become stronger and learn a new skill.